Free Internet Marketing Online Advice

I make my share of long drives. During these journeys, I continue a long-running experiment: My car is equipped with a trip computer that displays both my mileage and distance to empty in real time. Even tiny changes in speed have a very large effect; accelerating a little can give me up to 4 extra miles per gallon. Slowing down increases my mileage to a point, below which it starts dropping again. Heavy-footed use of the gas pedal really impacts my range. Exiting the freeway to do a few minutes of stop-and-go driving in a town along the way? My mileage plummets. Overall, I average over 32MPG—not too shabby for a 260-horsepower V6.

I notice other things as well. Rolling off the gas as I crest a rise followed by rolling back on as slowly as possible as I reach the bottom and start up the next hill gives me the greatest overall efficiency. Also, the lower speed limits in northern Oregon and parts of Washington mean that one tank of gas can last the entire 460-mile trip from Ashland to Seattle and then some.

Why is this story relevant to your home-based business?

Pacing, consistency, and subtlety are the keys to getting great gas mileage. Let’s talk about these three topics in a little more detail.

Pacing: My normal cruising speed is about 65-70 miles per hour (portions of Washington have the higher speed limit). Speeds of about 55-60 increase mileage but also make the trip take longer. Slowing much below 55 miles per hour eventually decreases my mileage because I have to downshift, meaning that the engine is spinning as fast while not pushing the wheels as far. Speeds much above 70 also reduce my mileage.

It’s the same with your home-based business. The faster you want to go, the more resources you need to invest. Slow down too much and you’ll need to spend more to make up for your spotty efforts. Pacing your home-based business will give you the best chance to earn a profit while getting the most from your investment. How often should you advertise? How often should you contact your prospects and associates? Should you focus on finding new prospects or following up with existing enrollees? Which specific methods of managing and marketing will best promote your home-based business?

As for consistency, freeway driving is much more efficient that stop-and-go city driving. I sometimes leave the interstate for 5 miles or even less to have lunch. Each mile I drive in town costs me several miles of freeway range. Stop at a traffic light and you’ll expend copious amounts of fuel getting back up to speed. Stop your marketing and you’ll need a heavy investment of time, money, and effort to make up for lost time. The old saw about “out of sight, out of mind” certainly applies in business!

Never market, promote, or manage your home-based business unless you’re committed for the long haul. You might balk at the ongoing cost and that’s perfectly understandable. But the only way to succeed as quickly and as lastingly as possible is to knuckle down and just do it.

Subtlety is also important. Hard acceleration requires lots of gas. It also tends to discombobulate passengers and cargo alike. Gradual speed changes are, well, a little boring… but they burn less fuel and don’t scare your passengers. So many people I work with keep coming up with new ways to market their businesses all the time. Each such change entails costs for a graphic designer, printer, Web master, and more. It also dilutes your message and confuses the people you’re counting on to do business with you.

Consider small changes that add some variety while preserving your overall efforts. Cooking is like marketing: A little dab, a tiny change in the recipe can have a big effect Limiting yourself to small, gradual changes is also a lot less costly. Remember, the aim of marketing is not to look fancy or to showcase your artistic talents and whimsy. Your single goal with your marketing is ultimately to increase your profits- something that’s rather hard to do if you’re not always seeking to extract the most mileage from your efforts.

Market your home-based business as if you were driving a car down the freeway trying to extract every last inch of distance from your limited (and increasingly costly) fuel supply and you will go far—literally.

Anthony Hernandez

Anthony Hernandez is a Certified Guerrilla Marketing Business Association Coach and author of Guerrilla Marketing Success Secrets with over 20 years of successful self-employment experience. He is proud to be a co-founding member of the MOXXOR WORKS Team. Visit the MOXXOR WORKS Web page to learn more about the MOXXOR WORKS Team and our home-based opportunity.

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