Ever Received A Subliminal Message?
Advertisements are shown to grab your attention and compel you to purchase a product. A desire can be stimulated that only registers in your subconscious mind. A subliminal message is not always present in all advertising, and there is no way of discovering if an advertisement has a message concealed within it. Studies have proven that such hidden messages have the ability to affect individual behaviors. And in certain cases, sublimated messages have proven effective in enhancing memory. These messages can travel through a person’s reasoning ability and move straight into their subconscious mind.
The most common form of a subliminal message is generally undertaken with spoken commands that are used to stimulate the mind on a subconscious level. The prefix “sub” is Latin and means anything that is underneath or below. An example of this would be sub-zero - because it is below zero degrees. The word “liminal” is taken from the Latin word limen. Limen means threshold and it is used in this case to represent the threshold between two states of consciousness. Therefore the word subliminal means below the threshold of normal consciousness.
In 1959, a man named James Vicary carried out a study where messages were flashed across a movie screen. His claim that flashing the words “drink coke” and “eat popcorn” caused sales of the two products to raise significantly among the movie goers. His results were never duplicated by any other researchers and in fact, in his later years, Vicary admitted that he falsified his findings.
However true or untrue his findings turned out to be, the damage was already done. Subliminal advertising had become exposed to the public psyche, and people were shocked at how easily the subconscious mind could be manipulated. Sublimated messages were later banned from television and radio by several countries and even investigated by the CIA.
Although his experiment was a fraud, Vicary spurred modern researchers to investigate this phenomenon of mind programming. Using the latest technologies, they have shown that these hidden messages can indeed influence subconscious thinking.
In the field of personal development and self-help, a subliminal message can be used in a wide range of ways. Many people believe in their effectiveness and there are tons of examples of how people have changed their lives through the use of audio recordings, such as with a subliminal MP3 or CD. This has not been proven, nor has it been disproved, however. Whether sublimated messages have an affect on our buying decisions is still controversial. We will just have to wait for more research on the subject from the scientific community to get a better understanding of what happens when humans are exposed to a subliminal message in advertising.
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